Analysis and Usability Site Audit (usability audit, Site Usability Audit)
Usability of the site - this is a measure of user’s convenience when using the site. If the user knows everything it quickly give them the information they need or perform certain action, it can be said that the site has a good level of usability.
The utility level analysis - this is a kind of work on gherkins. The authors of these mistakes are often programmers, designers, copywriters, marketers and other people responsible for creating and maintaining the internet project.
However, it is a speech, not just for spelling mistakes or for non-working connections - these problems are obvious. The analysis is done by looking at the design, the structure of the content, the navigation, everything that contributes to the proper movement of the user in the site and its ergonomic service.
As a result of the analysis and the subsequent improvement of the usability level of the site, the percentage of customer conversions in customers increases. If we talk about visitors, being on your site for them will become more comfortable. All people want to be where they are.
Who does this need?
The one who wants to increase revenue from your site. The dependence of revenue on the good usability of the site is simple: the shorter time it takes for the user to navigate the site, the better the chances they become a client. In particular, a good usability indicator for a site is the conversion rate of customers in customers. Conversion directly affects revenue from the site.
On the one hand, increasing site usability is needed when the site has many visitors and return on investments (ROI) is low. On the other hand, work on improving the project must be constant and changes should be made taking into account the habits, interests and needs of the consumer. And this requires a usability analysis of a site.
Part of the usable audience usage are: Google Analytics, Google Webmaster Tools, specialized counters (such as GetClicky), and so on.