Today's search engines provide 85% of site target audience inflows, which consists of your potential customers and partnersIn the Bulgarian Internet language, the Google search system is the leader. The flow of targeted visitors from Google accounts for 65-90 (of the total traffic from search engines). That is why, within the framework of the ongoing optimization of the site, our studio is geared towards Google and is guided by its statistics.
The key task of SEO optimization is to improve the usability of the site, its structure, the interlinking system, the method of submitting the information, as well as other aspects affecting the site's visibility and further conversion of the visitor into a buyer.
It is important to understand that achieving a higher degree of relevancy of the site on the inquiries of the target audience is a result of conducting a literate SEO optimization and advertising campaign.
We use only "white" methods for SEO site optimization that take into account the specifics of the search engines and the psychology of the potential client
Complex of SEO site optimization work
Prior to starting work on the project, an analysis of the output data is made and a work plan for SEO optimization is compiled, which includes:
Analysis of the existing site (internal and external factors)
Analysis of competition in the given area
Analysis of key query keywords
On the basis of the data obtained from the plan, a commercial proposal for SEO optimization of the site containing a price for the performance of the service, as well as indicative deadlines for reaching the assigned tasks are compiled.
The work on SEO search engine optimization is divided into work with internal and external factors.
SEO optimization - internal factors
1. Creating a semantic kernel (the main keywords for which we will work, what are the top positions in the search engines);
2. Work on reorganizing the structure of the site and submitting information;
3. Optimization and insertion of meta tags;
4. Content Site Optimization (Content, Text Optimization). In many cases, additional pages need to be created - SEO Copywriting Services;
5. Correcting program code on site pages and repairing errors made by the previous developer;
6. Development of a system of cross-connections;
7. Implementation of own developments allowing to increase the efficiency of the site work in the field of SEO search engine optimization. Add new modules if needed and possible; commissioning the site's own site management system as needed. Putting on site human readable URL's if possible or redesigning the site management system fundamentally, and possibly replacing the CMS (Content Management System).
8. Implementation for the purposes of the site of systems, modules, blocks for analysis of qualitative and quantitative characteristics for the site's attendance;
9. Embedding site maps, XML site maps;
SEO optimization - external factors
1. Registration in catalogs and directories;
2. Registration in search engines;
3. Analysis of Site Indexing in Search Engines;
4. Analysis of current site positions on queries from the semantic core, as well as additional questions;
5. Advertising of meaningful (higher trust) resources on the Internet.
6. Publication of press releases and company news in thematic portals;
7. Working with social media / networks;
8. Exchange links with thematically-referenced sites.
Based on our SEO optimization experience on our sites, we focus on registering sites in some important paid directories, which help good rankings and good positioning in SERP - Search Engine Results Page.
The key task of SEO Search Engine Optimization is to get the site's maximum relevancy to inquiries about target audience issues, hence increase its attendance.
We work for your visitors, not the search engines
The frequent error in SEO work on a site is that in focusing on "pure optimization" (i.e. site adaptation to search engines), specialists do not pay enough attention to the immediate attractiveness of the site for your customers. In this case, customers come to your website but it does not contribute to your profit because it does not perform its informative function, it does not seem interesting to them.
We do complex site optimization, not just search engine rankings, we improve site performance and your profits accordingly.