Internet marketing analysis
Internet marketing is and will become more and more crucial to any business’ success. Over time, the competition and complexity of online marketing will only increase.
Silvena Web offers professional advice in the areas where we have the greatest experience and know-how:
- SEO (search engine optimization)
- AdWords optimization
- Web analytics (mainly with Google Analytics)
- Web usability tests
- Creating and managing web projects
- Online Stores
- Blogs
Web analytics with Google Webmaster Tools
Web analytics tools are the tools for judging the successes and failures of any website. If used properly, the information they provide helps to introduce changes on the website and marketing campaigns, hence improve overall success.
Traffic analysis can track trends in the behavior of different groups (segments) by site users. For example, a separate appraisal and comparison of the behavior of visitors coming through each channel and each ad campaign can be made. Traffic analysis tools can be used to make informed decisions about managing ad investment, changes to the look, structure, and content of the website.
One of the best tools at the moment is Google - Google Analytics. It is a free, but powerful, tool for thorough analyses of consumers’ behavior trends.
Our team has extensive experience with web analytics with Google Analytics. The tool is constantly being used to make decisions about the internet campaigns we conduct for us and our customers.
Pricing depends on the range of consultations and analyzes you need.